Efficiency & cost
ROAS Calculator
Return on ad spend from revenue and spend.
Open calculator : ROAS CalculatorFree tools
Marketing calculators for every growth decision
74 interactive calculators for the numbers that decide marketing performance — ROAS, SEO returns, email revenue, retention, experiments, agency pricing and more. Type your figures and the answer updates as you go. No sign-up.
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74 of 74 available · Saved tools stay on this browser
Efficiency & cost
Break-even ROAS Calculator
The ROAS you need just to not lose money, from your margin.
Open calculator : Break-even ROAS CalculatorEfficiency & cost
CPC Calculator (Cost Per Click)
Average cost per click from spend and clicks.
Open calculator : CPC Calculator (Cost Per Click)Efficiency & cost
CPM Calculator (Cost Per 1,000 Impressions)
Cost per thousand impressions from spend and impressions.
Open calculator : CPM Calculator (Cost Per 1,000 Impressions)Efficiency & cost
CTR Calculator (Click-Through Rate)
The share of impressions that became clicks.
Open calculator : CTR Calculator (Click-Through Rate)Efficiency & cost
Conversion Rate Calculator (CVR)
The share of clicks that became conversions.
Open calculator : Conversion Rate Calculator (CVR)Efficiency & cost
CPA Calculator (Cost Per Acquisition)
What each conversion costs you.
Open calculator : CPA Calculator (Cost Per Acquisition)Efficiency & cost
CPL Calculator (Cost Per Lead)
What each lead costs you.
Open calculator : CPL Calculator (Cost Per Lead)Efficiency & cost
Cost Per Purchase Calculator (CPP)
What each purchase costs in ad spend.
Open calculator : Cost Per Purchase Calculator (CPP)Efficiency & cost
Revenue Per Click Calculator (EPC)
How much revenue each click brings in.
Open calculator : Revenue Per Click Calculator (EPC)Efficiency & cost
Cost Per View Calculator (CPV)
What each video view costs.
Open calculator : Cost Per View Calculator (CPV)Efficiency & cost
Cost Per Install Calculator (CPI)
What each app install costs.
Open calculator : Cost Per Install Calculator (CPI)Revenue & profit
AOV Calculator (Average Order Value)
Average value of an order.
Open calculator : AOV Calculator (Average Order Value)Revenue & profit
Ad Profit Calculator
Actual profit after ad spend and product cost.
Open calculator : Ad Profit CalculatorRevenue & profit
POAS Calculator (Profit On Ad Spend)
Profit, not revenue, for every rupee of spend.
Open calculator : POAS Calculator (Profit On Ad Spend)Revenue & profit
MER Calculator (Marketing Efficiency Ratio)
Total revenue against total marketing spend, across every channel.
Open calculator : MER Calculator (Marketing Efficiency Ratio)Revenue & profit
Profit Margin Calculator
Your margin from price and cost.
Open calculator : Profit Margin CalculatorRevenue & profit
Revenue Forecast Calculator
Project revenue from spend and expected ROAS.
Open calculator : Revenue Forecast CalculatorCustomer value
Customer Lifetime Value Calculator (LTV)
What a customer is worth over their whole relationship.
Open calculator : Customer Lifetime Value Calculator (LTV)Customer value
LTV:CAC Ratio Calculator
The health ratio between what a customer is worth and what they cost to acquire.
Open calculator : LTV:CAC Ratio CalculatorCustomer value
CAC Calculator (Customer Acquisition Cost)
What it costs to win one new customer.
Open calculator : CAC Calculator (Customer Acquisition Cost)Customer value
CAC Payback Period Calculator
How many months until a customer pays back what they cost to acquire.
Open calculator : CAC Payback Period CalculatorCustomer value
Max CPA Calculator (Break-even)
The most you can pay per conversion and still break even.
Open calculator : Max CPA Calculator (Break-even)Customer value
Max CPC Calculator
The most you can bid per click, from your target CPA and conversion rate.
Open calculator : Max CPC CalculatorBudget & planning
Ad Budget Calculator (from a sales target)
How much to spend to hit a number of sales.
Open calculator : Ad Budget Calculator (from a sales target)Budget & planning
Sales From Budget Calculator
How many sales and how much revenue a budget should produce.
Open calculator : Sales From Budget CalculatorBudget & planning
Clicks Needed Calculator
How many clicks you need to hit a conversion target.
Open calculator : Clicks Needed CalculatorBudget & planning
Impressions Needed Calculator
How many impressions you need to reach a click target.
Open calculator : Impressions Needed CalculatorBudget & planning
Daily Budget Calculator
Turn a monthly budget into a daily one.
Open calculator : Daily Budget CalculatorBudget & planning
Spend For Target Revenue Calculator
The spend required to hit a revenue goal at a given ROAS.
Open calculator : Spend For Target Revenue CalculatorFunnel
Ad Funnel Projector
From impressions all the way to revenue and ROAS in one go.
Open calculator : Ad Funnel ProjectorFunnel
Ad Frequency Calculator
Average times each person saw your ad.
Open calculator : Ad Frequency CalculatorFunnel
Reach Calculator
How many people you reached, from impressions and frequency.
Open calculator : Reach CalculatorGoogle Ads
Ad Auction Teaching Model
Explore a simplified bid × quality model; this does not calculate Google Ad Rank.
Open calculator : Ad Auction Teaching ModelGoogle Ads
Auction CPC Teaching Model
Explore a simplified historical auction example; this cannot predict actual Google CPC.
Open calculator : Auction CPC Teaching ModelGoogle Ads
Google Max CPC Bid Calculator
The highest CPC you should bid to hit a target CPA.
Open calculator : Google Max CPC Bid CalculatorGoogle Ads
Impression Share Calculator
The share of available impressions your ads won, and what you lost.
Open calculator : Impression Share CalculatorMeta Ads
Meta CPM to CPC Calculator
Turn a CPM and CTR into an effective cost per click.
Open calculator : Meta CPM to CPC CalculatorMeta Ads
Meta ROAS Projector
Project ROAS from CPM, CTR, conversion rate, and AOV.
Open calculator : Meta ROAS ProjectorMeta Ads
Meta Cost Per Result Calculator
What each result (lead, purchase, message) costs.
Open calculator : Meta Cost Per Result CalculatorSEO
Organic Traffic Opportunity Calculator
Model monthly organic clicks from search volume, keyword coverage, and an assumed CTR.
Open calculator : Organic Traffic Opportunity CalculatorSEO
SEO Revenue Scenario Calculator
Connect organic visits to leads, customers, and first-order revenue using your assumptions.
Open calculator : SEO Revenue Scenario CalculatorSEO
SEO ROI Calculator
Compare incremental organic gross profit with the full cost of your SEO program.
Open calculator : SEO ROI CalculatorSEO
Organic CTR Uplift Calculator
Estimate the effect of a CTR change while search impressions stay constant.
Open calculator : Organic CTR Uplift CalculatorSEO
Content Investment Break-even Calculator
Find the visits and conversions required to recover a content investment.
Open calculator : Content Investment Break-even CalculatorEmail marketing
Email Campaign Funnel Calculator
Model delivered emails, unique clicks, purchases, and revenue without relying on opens.
Open calculator : Email Campaign Funnel CalculatorEmail marketing
Email Delivery Metrics Calculator
Calculate delivery, bounce, unsubscribe, and spam-complaint rates from campaign counts.
Open calculator : Email Delivery Metrics CalculatorEmail marketing
Email List Growth Calculator
Measure net subscriber growth after unsubscribes and removals in one reporting period.
Open calculator : Email List Growth CalculatorEmail marketing
Email Click Performance Calculator
Measure unique open rate, click rate, and click-to-open rate with explicit denominators.
Open calculator : Email Click Performance CalculatorEmail marketing
Email Subscriber Value Calculator
Measure revenue and contribution per active subscriber over a chosen reporting period.
Open calculator : Email Subscriber Value CalculatorSocial & content
Social Engagement Rate Calculator
Compare engagement rates by reach and by follower count for the same post.
Open calculator : Social Engagement Rate CalculatorSocial & content
Audience Growth Rate Calculator
Measure net follower change and the compounded monthly rate between two audience counts.
Open calculator : Audience Growth Rate CalculatorSocial & content
Influencer Campaign Economics Calculator
Include creator fees and product costs when comparing impressions, interactions, and sales.
Open calculator : Influencer Campaign Economics CalculatorSocial & content
Video Retention Metrics Calculator
Calculate completion rate and average watch time from consistent video analytics.
Open calculator : Video Retention Metrics CalculatorSocial & content
Content Production Capacity Calculator
Plan monthly content output using team hours, allocation, production time, and review time.
Open calculator : Content Production Capacity CalculatorSocial & content
Webinar Funnel Calculator
Plan attendance, qualified leads, customers, and campaign contribution for a webinar.
Open calculator : Webinar Funnel CalculatorEcommerce
Discount Margin Impact Calculator
See how a discount changes unit contribution and the sales volume needed to maintain it.
Open calculator : Discount Margin Impact CalculatorEcommerce
Abandoned Cart Recovery Calculator
Model recovered orders and contribution after incentives and recovery program costs.
Open calculator : Abandoned Cart Recovery CalculatorEcommerce
Free Shipping Threshold Calculator
Find the order subtotal needed to fund shipping and retain a target contribution.
Open calculator : Free Shipping Threshold CalculatorEcommerce
Affiliate Commission Economics Calculator
Calculate commissions, contribution, and an affordable commission ceiling.
Open calculator : Affiliate Commission Economics CalculatorEcommerce
Returns Revenue Impact Calculator
Estimate revenue after full-order refunds and return handling costs.
Open calculator : Returns Revenue Impact CalculatorRetention
Customer Churn and Retention Calculator
Track how much of your opening customer cohort you retained during one period.
Open calculator : Customer Churn and Retention CalculatorRetention
Subscription LTV Calculator
Model gross-profit lifetime value from monthly revenue and a constant monthly churn assumption.
Open calculator : Subscription LTV CalculatorRetention
Net and Gross Revenue Retention Calculator
Measure recurring revenue retained from an opening customer cohort, including expansion.
Open calculator : Net and Gross Revenue Retention CalculatorRetention
Repeat Purchase Rate Calculator
Measure repeat purchasing among unique buyers in the same reporting period.
Open calculator : Repeat Purchase Rate CalculatorExperiments
A/B Test Significance Calculator
Compare two independent conversion rates with an approximate two-sided two-proportion z-test.
Open calculator : A/B Test Significance CalculatorExperiments
A/B Test Sample Size Calculator
Plan equal-size test groups for a specified relative lift at 95% confidence and 80% power.
Open calculator : A/B Test Sample Size CalculatorExperiments
Conversion Uplift Value Calculator
Translate an assumed conversion-rate change into contribution after implementation costs.
Open calculator : Conversion Uplift Value CalculatorAgency planning
Agency Hourly Rate Calculator
Set a billable hourly rate from monthly costs, billable capacity, and your target margin.
Open calculator : Agency Hourly Rate CalculatorAgency planning
Retainer Profitability Calculator
Measure a client retainer after delivery labor and direct client costs.
Open calculator : Retainer Profitability CalculatorAgency planning
Agency Client Capacity Calculator
Estimate sustainable client capacity and staffing needs from delivery hours.
Open calculator : Agency Client Capacity CalculatorAgency planning
Campaign Budget Pacing Calculator
Compare spend with an even daily plan and calculate the remaining daily allowance.
Open calculator : Campaign Budget Pacing CalculatorAgency planning
Lead Pipeline Velocity Calculator
Translate qualified opportunities, win rate, deal value, and sales cycle into a daily pipeline estimate.
Open calculator : Lead Pipeline Velocity CalculatorAgency planning
Lead Campaign Break-even Calculator
Find the lead volume needed to cover a fixed campaign cost from sales contribution.
Open calculator : Lead Campaign Break-even Calculator