Organic CTR Uplift Calculator
Estimate the effect of a CTR change while search impressions stay constant.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Change in clicks
1,500
Change in conversions
45
Change in revenue
₹67,500.00
The formula
Change in clicks = Impressions × (Scenario CTR − Current CTR) / 100; Conversion change = Click change × CVR / 100.
Worked example
1,00,000 impressions moving from 2% to 3.5% CTR adds 1,500 clicks. At 3% CVR and ₹1,500 per conversion, that is 45 conversions and ₹67,500.
Frequently asked
Will changing my title produce this uplift?
The result shows the arithmetic if the entered CTR happens. It does not predict the impact of an edit. Impressions, ranking, query mix, and conversion rate are held constant.