Webinar Funnel Calculator
Plan attendance, qualified leads, customers, and campaign contribution for a webinar.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Scenario attendees
400
Scenario qualified leads
100
Scenario customers
10
Contribution after webinar cost
₹50,000.00
The formula
Attendees = Registrations × Attendance rate; Qualified leads = Attendees × Qualification rate; Customers = Qualified leads × Close rate; Net contribution = Customers × Contribution per customer − Webinar cost.
Worked example
1,000 registrations at 40% attendance, 25% qualification, and 10% close rate give 10 scenario customers. ₹10,000 contribution each less ₹50,000 cost leaves ₹50,000.