POAS Calculator (Profit On Ad Spend)
Profit, not revenue, for every rupee of spend.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
POAS
1.8x
Gross profit per ₹1 spent
The formula
POAS = (Revenue × Gross margin) ÷ Ad spend
Worked example
₹2,00,000 revenue at 45% margin = ₹90,000 gross profit ÷ ₹50,000 = 1.8x POAS.
Frequently asked
POAS vs ROAS?
ROAS counts revenue; POAS counts profit. Two campaigns can share a 4x ROAS while one is far more profitable, because POAS accounts for your margin. POAS above 1 means the ads make money.