SEO Revenue Scenario Calculator
Connect organic visits to leads, customers, and first-order revenue using your assumptions.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Scenario leads
600
Scenario customers
90
Scenario first-order revenue
₹4,50,000.00
The formula
Leads = Visits × Lead rate / 100; Customers = Leads × Close rate / 100; Revenue = Customers × First-order value.
Worked example
20,000 visits × 3% = 600 leads; 15% close rate = 90 customers; ₹5,000 each = ₹4,50,000 revenue.
Frequently asked
Which time period should I use?
Use a consistent reporting period and allow for the delay between an organic visit, lead creation, and purchase. The calculation assumes the entered funnel rates hold.