Email Campaign Funnel Calculator
Model delivered emails, unique clicks, purchases, and revenue without relying on opens.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Delivered emails
24,500
Unique clickers
735
Scenario orders
36.75
Scenario revenue
₹44,100.00
The formula
Delivered = Sent × Delivery rate; Clickers = Delivered × Unique click rate; Orders = Clickers × Purchase rate; Revenue = Orders × AOV. Divide percentage inputs by 100.
Worked example
25,000 sent at 98% delivery gives 24,500 delivered. At 3% clicks and 5% purchases, the scenario yields 36.75 orders and ₹44,100 revenue at ₹1,200 AOV.