Meta ROAS Projector
Project ROAS from CPM, CTR, conversion rate, and AOV.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Projected ROAS
2.25x
Cost per sale
₹666.67
The formula
ROAS = (CTR% × CVR% × AOV) ÷ (CPM × 10)
Worked example
₹200 CPM, 1% CTR, 3% CVR, ₹1,500 AOV → 0.3 sales per 1,000 impressions = ₹450 revenue on ₹200 = 2.25x ROAS.