Abandoned Cart Recovery Calculator
Model recovered orders and contribution after incentives and recovery program costs.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Scenario recovered orders
80
Recovered revenue after discount
₹1,44,000.00
Contribution after discount and program cost
₹51,000.00
The formula
Recovered orders = Carts × Recovery rate / 100; Revenue = Orders × AOV × (1 − Discount / 100); Contribution = Orders × AOV × (Margin − Discount) / 100 − Program cost.
Worked example
1,000 carts at 8% recovery yield 80 scenario orders. ₹2,000 AOV with a 10% discount gives ₹1,44,000 revenue; 45% pre-discount margin less ₹5,000 program cost leaves ₹51,000 contribution.
Frequently asked
How is the discount handled?
Variable costs are assumed unchanged when price falls, so the discount reduces contribution rupee for rupee. The model does not prove those orders were incremental to the recovery campaign.