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Digital Marketing

Lead Pipeline Velocity Calculator

Translate qualified opportunities, win rate, deal value, and sales cycle into a daily pipeline estimate.

Your numbers

Example values are prefilled. Use the same reporting period for all inputs.

Weighted potential wins: 20
Weighted potential wins
20
Weighted pipeline revenue
₹10,00,000.00
Pipeline revenue per cycle day
₹25,000.00

The formula

Weighted wins = Qualified opportunities × Win rate / 100; Weighted pipeline = Weighted wins × Average deal value; Velocity = Weighted pipeline / Sales-cycle days.

Worked example

80 opportunities × 25% win rate × ₹50,000 deal value = ₹10,00,000 weighted pipeline. Across a 40-day sales cycle, velocity is ₹25,000 per cycle day.

Frequently asked

Is this a cash-flow forecast?
No. It is a pipeline comparison metric that assumes average deal size, win rate, and cycle time apply to the current opportunities. It does not model payment dates, deal stages, or the timing of individual wins.

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