Scholar HeistScholar Heist
Digital Marketing

Net and Gross Revenue Retention Calculator

Measure recurring revenue retained from an opening customer cohort, including expansion.

Your numbers

Example values are prefilled. Use the same reporting period for all inputs.

Net revenue retention: 104%
Net revenue retention
104%
Gross revenue retention
92%
Ending MRR from starting cohort
₹5,20,000.00

The formula

NRR = (Starting MRR + Expansion − Contraction − Churn) / Starting MRR × 100; GRR excludes expansion from the numerator.

Worked example

₹5,00,000 starting MRR + ₹60,000 expansion − ₹15,000 contraction − ₹25,000 churn gives ₹5,20,000 ending cohort MRR, 104% NRR, and 92% GRR.

Frequently asked

Should I include new customers?
No. Include only revenue movements from customers present at the beginning. Use consistent MRR definitions and mutually exclusive contraction and churn amounts.

Related calculators