SEO ROI Calculator
Compare incremental organic gross profit with the full cost of your SEO program.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Incremental gross profit
₹1,50,000.00
Return after SEO cost
₹90,000.00
SEO ROI
150%
The formula
Gross profit = Incremental revenue × Margin / 100; SEO ROI = (Gross profit − SEO cost) / SEO cost × 100.
Worked example
₹3,00,000 incremental revenue at 50% margin gives ₹1,50,000 gross profit. After ₹60,000 SEO cost, the return is ₹90,000 and ROI is 150%.
Frequently asked
Can I enter all organic revenue?
Only if you intend to measure attributed return. To evaluate incremental ROI, use revenue you reasonably attribute to the additional SEO investment; this calculator cannot establish causation.