Campaign Budget Pacing Calculator
Compare spend with an even daily plan and calculate the remaining daily allowance.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Even-paced spend to date
₹1,20,000.00
Spend ahead of / behind plan
₹30,000.00
Positive means ahead of the even daily plan
Unspent budget
₹1,50,000.00
Negative means total budget has already been exceeded
Remaining daily allowance
₹8,333.33
End spend at current average rate
₹3,75,000.00
Simple run-rate scenario; actual spend may vary
The formula
Planned spend to date = Budget × Completed days / Total days; Daily allowance = max(0, Budget − Spend) / Remaining days; Run-rate end spend = Spend / Completed days × Total days.
Worked example
A ₹3,00,000 budget over 30 days has spent ₹1,50,000 after 12 days: ₹30,000 ahead of plan, ₹1,50,000 unspent, and ₹8,333.33 daily allowance for the 18 days left.