Organic Traffic Opportunity Calculator
Model monthly organic clicks from search volume, keyword coverage, and an assumed CTR.
Your numbers
Example values are prefilled. Use the same reporting period for all inputs.
Addressable searches
30,000
Scenario monthly clicks
2,400
The formula
Addressable searches = Volume × Coverage / 100; Clicks = Addressable searches × CTR / 100.
Worked example
50,000 searches × 60% coverage × 8% CTR = 2,400 scenario clicks per month.
Frequently asked
Does this predict Google rankings?
No. Enter your own CTR assumption. Search volumes can overlap, and clicks depend on ranking, intent, seasonality, and the search results page. This is a planning scenario, not a ranking forecast.